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LANCIER by Dita Eyewear Collection


LANCIER by Dita Eyewear has launched a new collection of sunglasses aimed at those who like to push the limits of speed whether it’s on the ground, in the water, or in the air. The collection of eyewear was put together to showcase not only high-performance design but also the idea that “lightweight with strength turns power into precision”.

Lancier by Dita Eyewear™ is born of that truth, engineered to fulfill that requirement. Lancier lenses are of the highest optical quality, offered with and without polarization. Lancier frames are meticulously handcrafted by our master craftsmen in Japan from lightweight materials including titanium, zyl acetate and co-injected rubber. In addition, the frames feature our patented Temple Release™ technology. The result is eyewear as strong, adaptable and driven to perform as the individuals who choose to wear it.

The Lancier by Dita Eyewear Collection features three different styles with each being limited to 450 peices in the world. Only 35 accounts worldwide will carry the collection.





UNDFTD - iPhone Protector Japan Edition


The Japan branch of Undefeated have produced their version of the iPhone protective case in a blue colorway. Minimalist in design as the case is made to fit perfectly onto the back of the iPhone, preventing it from getting scratched. On the outside of the case is the famous Undefeated five strikes logo printed in white that is centered. Flip the case over and on the inside is their famous witty slogan “Play Dirty” in white print as well. Packed safely in custom designed packaging and the casing is made in Japan for the best quality.





HECTIC - Da Turismo Caps


Japanese brand HECTIC have been one of the originators of the fixed gear/cycling scene in Japan as it’s founder Yoppy also owns the fixed gear bicycle boutique Carnival in Tokyo. So they have periodically released cycling inspired items however this might be one of the first items which is primarily for cycling.

Da Turismo Cap comes in three color combinations with blue/yellow, black/silver and purple/black and constructed of 100% polyester materials. Made to be reversible with patterned design printed on the outside with inside of the cap maintained in plain colors. These caps are all made in Japan and matching cycling jerseys have also been produced.






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